Product Designer & Founder of مدرسه تجربه کاربری (UX School)
I help designers think clearly, work deliberately, and grow into the kind of practitioners who can carry a product from a rough idea to a considered, usable experience.
My background is in product design — shipping interfaces, running research, and sitting in the rooms where product decisions get made. Somewhere along the way, teaching became just as central to the work as designing. I founded UX School to give Iranian designers a place to learn UX properly: structured, practical, and grounded in real product thinking rather than trends.
Today my time splits between hands-on design work and helping individual designers get unstuck — through writing, mentoring, and the school itself.
Founder, UX School — an education initiative focused on building UX depth in the Iranian design community through courses, free content, and one-on-one mentorship.
UX education in Iran is still young. I spend a meaningful part of my time trying to close that gap — not just by teaching, but by making good knowledge accessible to anyone willing to learn.
Writing practical, no-fluff articles on product and UX thinking — published openly for anyone in the community.
Translating respected UX and design books into Persian, so language is never the barrier to good knowledge.
Running open, no-cost mentoring periods throughout the year for designers who can't otherwise access guidance.
Every effort feeds the same goal: a stronger, more capable Iranian design community.
Sessions run as 1:1 or 1:2 mentoring, focused entirely on your situation. Pick the format that fits where you are right now.
If you don't know your problem yet, this session helps clarify your direction before anything else.
Improve structure, storytelling, and presentation for job or university applications.
Diagnose issues in your CV and optimize it for the job opportunities you actually want.
Sharpen your UX case studies — storytelling, decisions, and clarity of thought.
Practice real interview questions and build more structured, confident answers.
Strategic guidance for the bigger UX/product design career decisions ahead of you.
A close look at user behavior and usability issues, with concrete improvements proposed.
Define your goals, the skills behind them, and your next concrete steps as a designer.
Two books I translated, so they're easier to reach for the Persian-speaking design community.
Translated by Hossein Hematyar
Packed with real examples and case studies that help you actually get business thinking as a product designer.
Translated by Hossein Hematyar
Shows you how to use AI tools to boost creativity, simplify your workflow, and build more human-centered products.
Good design is rarely about the interface. It's about understanding a problem well enough that the right interface becomes obvious. I try to teach that habit of mind before I teach any tool — because tools change, but a clear way of thinking about problems doesn't.
Teaching keeps me honest. Explaining a decision to someone else forces me to know why I actually made it. And learning never really stops — every product, every mentoring session, every translated chapter teaches me something I didn't know I was missing.
Book a mentoring session — let's talk about where you are and where you want to go.